Northeast Texas Regional Mobility Authority
When communications firm Hahn approached Zoticus to help create a series of campaigns to promote save driving we grabbed the opportunity by the wheel and crafted folksy and fun concepts that included radio, tv, social, and outdoor advertising.
Take Action Against Distraction - Karaoke
Take Action Against Distraction - Dog
Drive Safe PSA
Social Media Animations
Did you know eating in the car is one of the most common forms of driver distractions? #DriveDistractionFree
Focus on your drive by setting up everything you need before you go: Silence and put away your phone, program your GPS or set up your playlist. #DriveDistractionFree
According to the NHTSA, sending or reading a text takes your eyes off the road for 5 seconds. At 55 mph, that's like driving the length of an entire football field with your eyes closed. #DriveDistractionFree
Outdoor Advertising
Executive Creative Director: Greg Barton, Director/Editor: Nick Walker, Writer: Kat Brown, DP: Kenneth Gall, Wardrobe: Erica Gray, 3D Design and Animation: Lyon Graulty, Audio: Eric Friend.